Horizon Works steps forward with new brand identity

Posted on 03 July 2025

Industrial marketing company Horizon Works has launched a new brand, visual style and website.

The brand is built around a modular, shifting logo that reflects the services and key sectors Horizon Works supports: advanced manufacturing; precision engineering; automotive; renewables; defence; and industrial technology.

The company’s new website features an Insights section, which includes resources such as marketing advice and industry comment, a showcase of its work for manufacturing and engineering companies, and the Invented Podcast, which highlights the achievements of innovative businesses and pioneering founders.

Established in 2010 and based in Blyth, Northumberland, Horizon Works helps companies to expand, diversify, reach international markets, gain strategic focus, reinvigorate their brands and re-energise their marketing.

The company delivers services across marketing strategy, design, PR, content, social media and web and digital.

It is a Partner in the Make UK Defence Fit For Defence programme and a member of Make UK.

Samantha Vassallo, Managing Director of Horizon Works, said: “I’m thrilled that we’ve launched a new brand, which represents the DNA of our business in an energetic and confident way.

“As industrial marketing specialists, we have a passion for helping ambitious innovators, engineering pioneers and manufacturing gamechangers succeed nationally and internationally – and that’s reflected in our new visual style and website.

“I am proud that from a desk and laptop 15 years ago, Horizon Works has grown to be an agency working with high profile multinationals and trailblazing SMEs, as well as being a partner to a range of trade networks and sector organisations. We’re embedded into industry. And this brand truly shows what we’re made of.”

Embedded into a range of technical industries, Horizon Works supports organisations including: Atlas Copco Rental UK, part of Atlas Copco Group; Koch Technology Solutions, part of the global Koch Engineered Solutions organisation; hydraulic engineering specialist Industrial and Marine Hydraulics (IMH); Huddersfield-headquartered power transmission specialist Lancereal; and de-icing, anti-icing and heat transfer fluid manufacturer Kilfrost; and precision engineering company NTG.