Scarab4 continues long-standing partnership with Abaris International

Posted on 05 August 2026

Pictured l-r, Jane Gatiss, Scarab4 Managing Director and Karen Gutteridge, General Manager at Abaris.

Full-service marketing agency Scarab4 is proud to continue its work with Abaris International, one of the UK’s largest stockists of technical height safety and rescue equipment.

Abaris supplies specialist equipment for work at height, rope access, rope rescue, water rescue, arboriculture and a range of other technically demanding environments. Through its long-standing relationship with the business, Scarab4 provides ongoing social media support that helps Abaris communicate its extensive product offering, specialist knowledge and company updates to customers across the sectors it serves.

Scarab4 plans, develops and delivers relevant social media content on behalf of Abaris, ensuring the company maintains a consistent and professional presence across its channels. Drawing on its experience of technical and industrial markets, the agency is able to understand complex products and communicate their benefits in a clear, accurate and engaging way.

The relationship between Scarab4 and Abaris has been built over many years and is underpinned by trust, close collaboration and a shared commitment to high standards. Scarab4 works as an extension of the Abaris team while remaining highly self-sufficient, requiring minimal day-to-day direction and allowing the business to focus on supporting its customers.

Jane Gatiss, Managing Director of Scarab4, said:

“We are extremely proud to continue working with Abaris, a recognised and highly respected brand within the height safety and rescue equipment sector. The longevity of our relationship reflects the trust that exists between our two teams and the value of taking the time to understand a client’s business properly.

“Abaris has an exceptional depth of technical knowledge and a strong reputation among its customers. It is a privilege to help the company communicate that expertise, showcase its extensive product offering and maintain a strong presence across social media.”

Karen Gutteridge, Group General Manager at Abaris, said:

“Scarab4 provides Abaris with a professional, reliable and highly effective social media service. The team has taken the time to understand our business, our products and the specialist markets in which we operate, meaning they can work extremely self-sufficiently and require very little input or direction from us.

“We trust Scarab4 to identify the right stories, create relevant content and represent the Abaris brand accurately and professionally. The team operates as a natural extension of our business, and we are proud of the long-standing relationship we have developed.”

Both companies look forward to building on the partnership and continuing to strengthen Abaris’s social media presence.