Roar Digital Marketing: The B2B Discovery Report 2026

Posted on 24 August 2026

 ROAR Digital Marketing are producing The B2B Discovery Report 2026, new research into how senior decision-makers are finding and choosing suppliers, and how visible businesses themselves are across Google and new AI-led search platforms.

The research will look at changing buyer behaviour, AI adoption in marketing and lead gen, and how prepared businesses are to be found as supplier search continues to evolve.

ROAR is inviting business decision-makers to contribute through a short, multiple-choice questionnaire that takes around 2 minutes to complete.

Everyone who takes part will receive a copy of the report, giving you a useful benchmark against competitors in your sector and the wider B2B landscape. You'll also be entered into a draw to win a £100 Amazon voucher.

To contribute, complete the questionnaire here: https://api.leadconnectorhq.com/widget/survey/a9iRTZcMznVJLSzRA6N8