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Workshop series to help businesses energise their marketing

Posted on 04 October 2023

B2B marketing company and NOF corporate sponsor Horizon Works will be helping engineering and manufacturing businesses transform their marketing over the next few months, through a series of interactive workshops.

The 'Get Prepped for 2024' workshops, which will be held at Horizon Works’ Event Space at Northumberland Business Park near Cramlington, will support businesses in reviewing, planning and preparing their marketing for 2024. 

The workshops will be informative and interactive, and will cover market insight and strategy, getting the best out of LinkedIn, and marketing and brand essentials.

The first in the series events, Marketing Insight and Strategy Workshop – Get Prepped for 2024, will take place on 14th November. It will include tips on understanding market research and data, defining sales and marketing objectives, marketing tactics and channels and guidance on creating a marketing strategy and plan. The workshop will be repeated on 16th January.

A Getting The Best Out Of LinkedIn Workshop on 21st November will help businesses understand how LinkedIn can support marketing and business development efforts, raise  profile and build brands. It will include practical advice on posting content and improving personal and company pages, as well as guidance on LinkedIn strategy, planning and building contacts.

On 28th November, Horizon Works will host a Marketing Essentials Workshop, which will feature a whistlestop tour of all areas of marketing from planning to executing digital and PR campaigns. There will be guidance on building brand stories, PR, events, digital marketing and content, and the workshop will also run on 30th January.

In addition, on 23rd January, companies can tap into Horizon Works’ expertise on building brands and implementing a brand strategy at a Brand Essentials Workshop.

Businesses can also access bespoke one to one marketing support sessions from Horizon Works, which can help them address particular marketing challenges for their companies, such as website or social media performance, generating content and public relations.  

Horizon Works, which was founded in 2010, works with ambitious and fast growing innovation and technology led manufacturing and engineering businesses that are creating solutions of worldwide importance.

It offers a wide range of integrated marketing services including strategy, PR, design, digital and animation, and supports regional, national and global organisations.

Samantha Vassallo, Managing Director of Horizon Works, said: “With 2024 fast approaching, it’s a good time for businesses to review and potentially re-think their marketing efforts, and our workshops provide a framework to help them do this.  

“Designed specifically for engineering and manufacturing businesses, these events will give companies fresh ideas and new insights, and help them power their marketing forward into 2024!”

Horizon Works supports clients including: Atlas Copco Rental UK, part of Atlas Copco Group; automotive component manufacturer Gestamp; Koch Technology Solutions, part of the global Koch Engineered Solutions organisation; hydraulic engineering specialist Industrial and Marine Hydraulics (IMH); Hartlepool-based metal mesh manufacturer The Expanded Metal Company; water analysis technologies provider Palintest; and intelligent train technology provider Petards Rail. 

To view Horizon Works’ events, visit https://horizonworks.co.uk/events/