YOU CAN EXPORT: International Market Research

Please note this is a practical event aimed at North East based businesses interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. 

By undertaking successful market research, exporters of products and services can prioritise countries, target market segments, and approach suitable customers.. During this interactive masterclass we will look at the resources available and review the types of information which will result in good international decisions.

We will discuss and answer these key questions:

• What is effective market research?

• When should you consider it?

• Where can you find the best information?

• Which key markets should you prioritise?

• Why is it important to your profitability?

• How should you approach your research strategy?

We will suggest quick links to useful international websites to highlight market growth, trends, and requirements. We will review market selection, assess barriers and eliminate unattractive options,. We will examine the effectiveness of primary research in country, and the importance of culture considerations in initial meetings.

This workshop will provide companies with the focus and confidence to develop an effective and successful international marketing strategy.

For more information on this event please Click Here